Several major corporations, such as Veolia, Orange, G4S, and CRH, have fully or partially ended their operations in Israel following high profile campaigns of collective action highlighting how these companies contribute to Israel’s human rights abuses. This is the story of one such campaign against Veolia, a French multinational that had a stake in the Jerusalem Light Rail, a project built on occupied Palestinian territory to serve settlements in East Jerusalem, which are illegal under the Fourth Geneva Convention. Eight years of collective action added up to billions of dollars in contracts not awarded or not renewed to Veolia. In 2015, Veolia sold off all its operations in Israel.